Communication Coordinator at Grupo Aço Cearense, journalist with specialization in Business Communication Management and MBA in Environmental Management. Professional with almost 20 years of experience in the Corporate Communication area, focusing on Integrated Communication. Recognized as one of the 5 Best Communication Executives in 2020 in the Top Mega Brasil / Nordeste Award. Joined 26 since 2010.
1. How did you decide that you would like to pursue a career in Communication?
I have always believed in the transformative power of communication and because I am a curious, good listener and communicative person, I never imagined working in another area.
2. One of its main achievements is the implementation of the Communication area in companies. What are the challenges when performing this insertion?
I would say it is a combination of several challenges. I can mention some that I consider more important, such as: the deep knowledge of the company’s business; the analysis of the moment that the company lives; the selection of trained people with a focus on what needs to be done; knowing how to listen and be attentive to what happens in all sectors; strategic planning; and monitoring the process steps.
3. For 12 years, you have been in charge of the Communication team of the Aço Cearense Group, what achievements and successful cases have marked this trajectory?
Each year there is always a new challenge, a new goal and a new goal for Communication. This year, due to the pandemic, we had to reinvent ourselves to serve our employees, customers, suppliers and the general public with precision, agility and assertiveness. We had a precious tool, information, so we made an even greater effort to reach all of our stakeholders. Certainly this was only possible because of the Timaço of which I am a part. Each one with its unique qualities, brought an attentive look, an adjusted word and a novelty for this whole journey.
4. Do you consider that communication for a Group inserted in the Brazilian steel market is different from other segments? What are the priorities?
Every segment has its peculiarities. I believe that in order to make excellent deliveries in any segment, we must fully understand the business and the challenges that surround it. It is also of fundamental importance to understand what is happening in Brazil and in the world. People are connected and the information has a surreal speed. We have to stay tuned and always get ahead.
5. What is it like to communicate to a company with a portfolio of 16 thousand customers across the country?
It is a challenge, because people are not in the same place or in the same state. That is why we consider in our strategy the culture of each region and a simple, objective and creative language.
6. How do you evaluate the current corporate communication scenario?
Communication has never been more talked about and dealt with strategically than it is now. The scenario requires us to adapt to rapid changes and, above all, increasingly humanized narratives. Empathy is fundamental in the relationship between company and employee. Communication needs to be fast and bewitching.
7. You were among the top 5 Communication Executives at the Top Mega Brasil / Nordeste 2020 Award, what did this recognition mean for you?
Just the indication of being among the beasts of corporate communication has already made me happy. There are many years of study and learning, investing time, knowledge, energy and, above all, passion. I have been working for almost 20 years and being among the 5 best Communication Executives in the Northeast is more than a recognition, it is the certainty that we cannot stop in the search for improvement.
Source: Nosso Meio
