An obstacle for many companies, and also people, in Brazil, bureaucracy is being targeted by an Endeavor campaign, with the support of Grupo Aço Cearense. The aim of the movement is to pressure more than 500 governors – from the president to mayors, governors and deputies – to accelerate the simplification projects for the opening, regularization and closing of companies.
Entitled “Burocracy for Everything”, the campaign consists of 2 humorous videos and seeks to show the seriousness of the problem and how it hinders entrepreneurs in generating employment and productivity in the country, in addition to putting pressure on the government to reduce bureaucratic barriers.
Brazil has one of the most bureaucratic business environments in the world. The Doing Business ranking, carried out by the World Bank, is proof that having a business in the country is for the stubborn. According to the survey, the average time to open a business is 79 days, which places Brazil in 179th position among 190 countries.
Another item discussed by the campaign is the complexity of the Brazilian tax system, which erodes almost 1.5% of company revenues (in the case of industries), according to a survey by the Federation of Industries of the State of São Paulo.
According to Endeavor, bureaucracy generates more corruption, wastes time and resources, reduces economic productivity and tax collection.
By accessing the hot site www.burocraciaparatudo.com.br, anyone can sign the petition and, thus, automatically, the message is sent to the emails of the President of the Republic, Minister of Finance, Minister of Industry, Foreign Trade and Services , governors, mayors of all capitals, senators and federal deputies.
The campaign is the first launched by Endeavor to mobilize Brazilian society. Access, participate, subscribe!
