Instituto Aço Cearense (IAC) promoted the 5th edition of one of its most beautiful and important campaigns, the Happy Hug. This year, 500 letters were adopted by the employees of the Aço Cearense Group. At Aço Cearense Comercial the delivery of gifts took place on the 3rd and 4th and at Aço Cearense Industrial on the 6th. The last events are on the 11th, at SINOBRAS and on the 17th at Florestal.
Many interesting stories happened this year, a fact that most called attention was the expressive participation of the apprentices, who even at the beginning of their professional and financial trajectory gave a great example of how to help others. Pedro Henrique Martins, MEP Apprentice at Aço Cearense Industrial Filial, was thrilled. “This was the first time that I participated in the project, I adopted a letter and bought the gift, a doll. The value was very accessible to my reality and I did not imagine that the emotion would be so much when I gave it to that child and saw the happiness printed on her face. I was very happy to be able to bring a little joy for Christmas to those who need it ”.
Rosemeire Matos, President of the Aço Cearense Institute Administrative Director of Cearense Industrial Steel, spoke during the event: “Since 2015, when the Abraço Feliz Campaign was created, we have already made 1,900 children smile. Thank you very much, dear collaborators, for your yes once again! And we will grow this campaign more and more so that more children feel welcomed and loved! ”
